Example01
The L
Street conversations about failure, resilience and what people learned from difficult seasons.
IFHTQ Originals · Creators wanted
Build a
3-minute show
with IFHTQ.
We're building a stable of recurring original shows from creators with something worth saying. You create the show. We bring distribution. We build the audience together.
Selected creators receive 50% of attributable monetization revenue generated by their series.*
*Revenue participation is subject to the IFHTQ Creator Agreement. Platform eligibility, attribution, payment terms and other conditions apply.
Think show, not post.
What we're building
We're building shows. Not a feed full of random videos.
IFHTQ Originals is building recurring short-form programming with recognizable hosts, repeatable formats and ideas strong enough to bring people back every week.
The test of a real show
A post
One good idea, used once. There's nothing after it.
A show
One idea you can come back to again and again — an episode every week without running out of things to say.
You don't need anything recorded to apply. Send us the concept — we're checking that it can become a series, not that it already is one.
Example formats
What a show looks like.
These are examples to show what a repeatable concept looks like — not active series.
Example02
After the Fall
People tell the story of what happened after everything went wrong.
Example03
Fatherhood Unfiltered
Real conversations about fatherhood, responsibility, regret, growth and legacy.
Example04
Faith Under Pressure
Conversations about what people believe when life stops going according to plan.
Example05
The Lesson
One mistake. One lesson. Three minutes.
What we're looking for
What makes a great IFHTQ Original?
A simple premise
Someone should understand the show quickly.
A repeatable format
The idea must work across multiple episodes.
A distinct voice
A perspective, personality or access that makes the show recognizable.
Real human value
Episodes that make people think, feel, laugh, learn, question, heal, connect — or keep going.
A reason to return
Every episode should make the audience want another.
Content areas
- Faith
- Failure & Comeback
- Purpose
- Fatherhood
- Motherhood
- Men & Masculinity
- Women & Identity
- Marriage & Relationships
- Career
- Entrepreneurship
- Money
- Discipline
- Mental & Emotional Growth
- Health & Wellness
- Culture
- Street Interviews
- Human Stories
- Community
- Justice
- Comedy With Meaning
- Documentary
- Other
We care more about the strength of the concept than whether it fits neatly into one category.
The format
Three minutes.
One strong idea.
A reason to come back.
"3-minute show" is the programming format, not a stopwatch. Strong episodes can run a little shorter or longer.
- Approximately 2–3.5 minutes
- Vertical-first
- Strong opening hook
- One clear episode premise
- One emotional, intellectual or entertaining payoff
- Repeatable structure
- Weekly potential
- Original content
How it works
From pitch to program.
01
Pitch it
Tell us the show. Not just the topic. The show.
02
We review it
Concept, originality, repeatability, audience fit, production feasibility and brand fit.
03
Create a pilot
Strong concepts may be invited to produce a pilot episode.
04
Get greenlit
Selected pilots may become IFHTQ Originals.
05
Build together
IFHTQ distributes the program, and participating creators may share in eligible attributable monetization revenue under the Creator Agreement.
Create. Distribute. Grow together.
50%
of attributable platform monetization revenue generated by their series — for selected IFHTQ Original creators.
Monetization availability varies by platform and performance.
Revenue attribution, eligible revenue, payment timing, sponsorships, expenses and other financial terms are defined in the Creator Agreement before publication.
Creators are independent — not employees — and no income is guaranteed.
Your idea still matters
Pitching doesn't give your idea away.
Submitting a pitch does not transfer ownership of your idea to IFHTQ. Creators retain ownership of their underlying intellectual property unless otherwise agreed in writing.
If a series is accepted, IFHTQ and the creator sign a separate agreement covering publishing, distribution and editing rights, monetization and revenue share, term, any exclusivity, sponsorships, content usage and termination.
Creator Pitch Submission Terms →We're not looking for random content.
We're looking for shows.
Great ideas don't require a massive existing audience.